A B O U T U S
What is the Marketplace?
It is, as the name suggests, a collection of many components of our regional community in West Contra Costa County: families, services, arts, homes & gardens, places to play, people, schools, and businesses.
Contra Costa Marketplace Magazine was first created in 1996. We grew from a home based business into a magazine that is read by over 100,000 readers each month. The motto behind our publication is that it must be local, positive, and insightful and bring a sense of community. We have kept that going for over 17 years. We have also had the pleasure of having very loyal advertisers throughout these years as our readership patronizes our local businesses over and over again due to the vey local nature of our magazine.
Contra Costa Marketplace is direct mailed to over 50,000 homes in Hercules, Rodeo, Pinole, El Sobrante, Richmond, San Pablo, and El Cerrito. We know that many other free publications in town do not meet the major criteria of guaranteed delivery as they are just picked up at stands. We direct mail to all homes and businesses in these areas so your advertising is seen.
The articles are written 100% by San Francisco Bay Area residents about their local areas. They are dedicated in large about events taking place in Contra Costa communities, people and businesses, arts, community services and service clubs as well as local restaurants all specific to our region. We specifically designed it with a built in "shelf life". Studies show the calendar of events, recipes, articles providing details and phone numbers, and the convenient size, gives reason to keep it and refer back to the magazine throughout the month.
To ensure our advertisers reach the audience they want, we chose the expense of postage and the "guaranteed delivery" and therefore direct mail our magazine each month for delivery by the first weekend of the month to ensure our shelf life for our advertisers is reached.
We are proud of the Marketplace. We constantly hear how so many people read it and love it. Our writers are often stopped and praised. Our advertisers are thrilled with the response from their ads. We are thanked for running this article or that series or making someone aware of a certain attraction.
Our publication has various sections the group advertisers for the ease of our readership to find local businesses. Every issue has the following sections:
- Home & Garden
- Learning Connection
- Senior Living
- Real Estate
- Dining Out
- Calendar of Events
Marketplace Magazine also has yearly special sections with editorial to support the advertisers in these issues:
- Hercules Special Section
- Shop Local, Shop Pinole
- El Sobrante Stroll
- Solano Stroll
- Give Local (for non-profits)
- Home Front Festival
– Richmond businesses
- El Cerrito Round Up (June & December)
- Holiday Worship
At Marketplace, we also give back to our community by publishing a non-profit or service club feature to get the word out about their cause and how one might donate monetarily or volunteer their time. We also provide non-profit rates to businesses with a 501c3 to advertise all year long in addition to our annual Give Local section that hosts a myriad of local non-profits all in one section in November.
We are grateful for the opportunity to serve the readers and local businesses of West Contra Costa.